SOME VALUABLE INSIGHTS
Visual communication of any kind, whether persuasive or informative,
from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and useful. Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty.
Design is the silent ambassador of your brand.
"Thoughts on Design by Paul Rand”
I Also Have What To Say
FEW WORDS ABOUT ME
Times They Are A-Changing and We Are Changing Too
I never thought that my academic qualification will be related to nuclear physics. But my parents insisted and for that moment I had no choice. So, I was graduated from the National Research Nuclear University (MEPhI), with a degree in "Applied Mathematics". Then I tried myself in the financial sphere and decided to study finances. This was followed by graduation from the Financial University under the Government of the Russian Federation with a degree in "Financial Management". I started to work on financial markets but found out that it wasn't my way. Nevertheless, I was good at that.
In 2002 I joined a small design studio as an illustrator and started to involve visual communication design. Within the period of 3 years, I have grown up to the senior visual communication designer and was invited to another much bigger design agency where I had worked for the last 14 years as senior designer, art director, and creative director. By itself, a higher qualification was required, so I had to get a professional education. I got a bachelor's degree in visual communications in Hong Kong Design Institute, and an MA in advertising at the University of Barcelona, while I worked as the branch director of our studio in Spain.
In 2014 I was ready to move myself on to the private design sphere and started my long transformation to independent designer and branding advisor. Ever since, with clients all over the world, I have only one boss - me.
THE MOST IMPORTANT NOTES FOR CLIENTS
Please read carefully, these notes will save your future
Design and branding are professional spheres.
You shouldn't advise a designer how to design. Choosing your designer, it's better to trust his professionalism and approach.
A practical designer knows better which design can fit your business. He or she can imagine how a design can work without visual samples.
There are too many unprofessional works in the design sphere. A good designer can easily recognize amateur work.
In most cases, a client doesn't have the correct vision and artistic taste. Therefore, we see so much of a furbelow design.
Great design must feature creativity, uniqueness, professional implementation and fit all types of print. These options will save your advertising and marketing costs in future.
Explore your designer works before you choose him or her. A great designer is reflected in his works.
Remember: Nowadays, there are too many amateurs and rookies who call themselves designers. Be careful!
Don't look at mockups, elegant and beautiful live visual samples. Great design must stand-alone in black/white colors on a monochrome background.
Avoid generic images and tricks like monograms, roofs, trees, leaves, simple geometric shapes with a name inside and v-people.
Always check your design using image search platforms. This will help you to be sure that the chosen work is original and can be officially registered.
SOME BRANDS FROM EVA
Simplicity is the Key
SOME ARTWORKS FROM EVA
Art is the elimination of unnecessary
I began to draw at the age of seven. I had graduated from art school, won an international competition of children's drawings prize with the "Chess" engraving in China. After graduation, I chose impressionism as my main artistic style.
Nowadays, I draw rarely, from time to time, but try not to forget this craft. I prefer using oil, but also like watercolor and gouache. I like drawing seascapes and nature very much. I mainly use fingers for drawing.
Please see some of my favorite works are below.
WHAT CLIENTS SAY ABOUT EVA
We live and breathe words
"Eva is a fantastic designer with a true unique design language. Lightning fast and very easy and joyful to work with. We just can say: Thanks, Eva!"
"All four designs provided by Eva were standing out of the vast majority of artless designs in the contest. Eva is an exceptionally talented and professional designer who is a pleasure to work with."
"For weeks, I tried running several contests and tried using other online design sites but I was disappointed with results, Ms. Cordoba was able to get me the perfect design within hours."
